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What is the starting economy?Leading and trendy: The first-time economy has the characteristics of fashion, quality and trendy, which meets the requirements of consumption upgrading and high-quality development and is an important embodiment of regional business vitality and innovation ability.In recent years, in addition to going overseas, Beijing, Shenzhen, Guangzhou, Chengdu, Wuhan and other cities have introduced policies to support the development of the first-time economy, aiming at giving full play to the role of the first-time economy in gathering customers, driving the entire local industrial chain and empowering regional economic and social development. Then, why should we actively develop the starting economy? Study times pointed out that it is of great value to actively develop the starting economy.

However, the starting economy emphasizes the whole process of chain development, which not only brings short-term effects such as new product release activities and brand display to the city, but more importantly, it forms an industrial ecosystem around new products, new formats, new models, and the gathering of first stores and headquarters, and gradually builds a complete system network of new product research and development, release, display, promotion and sales.The Central Committee of the Communist Party of China's Decision on Further Comprehensively Deepening Reform and Promoting Chinese Modernization, which was deliberated and adopted by the Third Plenary Session of the 20th CPC Central Committee, emphasized that the long-term mechanism for expanding consumption should be improved, restrictive measures should be reduced, public consumption should be reasonably increased, and the initial economy should be actively promoted.When was the starting economy proposed?

The first-time economy began with the "first store economy": in 2015, Shanghai took the lead in proposing to seize the first store economy. In July, 2024, the Decision of the Third Plenary Session of the Twentieth Central Committee made a systematic arrangement for "building a unified national market", which specifically mentioned "actively promoting the initial economy".Leading the consumption trend: the first-time economy leads the new consumption trend through the supply-side structural reform, satisfying consumers' pursuit of new things and high-quality life.Enhance brand image: enterprises can quickly establish and enhance brand image and enhance market competitiveness through initial activities.